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For full versions of posted research articles readers are encouraged to email requests for "electronic reprints" (text file, PDF files, FAX copies) to the corresponding or lead author, who is highlighted in the posting.

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Friday, February 15, 2008

Drink giant's ads appear on YouTube... but it denies targeting teens
15th February 2008

Britain's biggest drinks firm is targeting young drinkers by placing commercials on YouTube - the website popular with teenagers.

Yet the boss of Diageo, which makes alcopop-style drinks such as Smirnoff Ice, insists it is not cashing in on the underage taste for alcohol.

Chief executive Paul Walsh yesterday denied claims from police that the drinks industry is to blame for Britain's binge-drinking culture.

However, the company later admitted using websites such as YouTube and MySpace, which have vast teenage audiences, to promote its best-selling alcopop.
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