Aims

To support the free and open dissemination of research findings and information on alcoholism and alcohol-related problems. To encourage open access to peer-reviewed articles free for all to view.

For full versions of posted research articles readers are encouraged to email requests for "electronic reprints" (text file, PDF files, FAX copies) to the corresponding or lead author, who is highlighted in the posting.

___________________________________________

Saturday, July 19, 2008

Watershed ban on alcohol advertising could be too costly, Government memo warns


Radical plans to ban all alcohol adverts on television before 9pm could be dropped amid fears the move would cripple advertising companies and broadcasters

The Department of Health and the Home Office are set to publish their long-awaited independent review into the link between alcohol prices, promotions and the harm to health caused by alcohol abuse.

One of the most popular suggestions put forward by campaigners was to strengthen the existing restrictions against drink adverts on television.

Currently, no beer, spirits or wine commercials can be aired during shows watched predominantly by children. However, various programmes very popular with youngsters, such as sitcoms and soap operas, are free from these restrictions because adults make up the majority of the audience.

A blanket pre-9pm ban has been ruled out by officials in the Department for Culture, Media and Sport, it is understood.

. . . . . .

Read Full Article

_________________________________________________________________