Over the limit


10 September 2008

Amid social unease about Britain's harmful relationship with alcohol, the government is under pressure to adopt price controls and stricter regulation

Events this autumn could have a crucial impact on the future of the UK drinks industry. Over the next few months, producers and retailers will find themselves arguing with governments in Westminster and Edinburgh against tough legislation aimed at curbing alcohol abuse.

While much of the focus will be on curbing under-age purchasing and the binge-drinking excesses of young people in city centres, the long-term health issues facing moderate drinkers are part of it, with the medical profession concerned that, as a nation, we are all drinking too much. Despite intensive public health campaigns, alcohol sales have risen again - by 1.8% over the previous year - after two years of falls, while alcohol is at least 65% more affordable than it was in 1980, according to the latest figures. Doctors, senior police officers and charities are calling on the government to act.

In the coming weeks, the industry will seek to convince sceptical ministers that improved self-regulation works and tough legislation will penalise millions who enjoy drinking responsibly. "Legislation is a sledgehammer that will not crack the nut," says a spokesman for the British Beer and Pub Association (BBPA), which represents licensees and the managed pub chains, such as Mitchells and Butlers. "There needs to be the right balance between individual and corporate responsibility."

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