Alcohol can still be sold in test-tubes following an inquiry under the Portman Group Code into whether this packaging causes people to drink rapidly.
The Portman Group’s Code prevents drinks companies from urging consumers to drink rapidly or ‘down-in-one’.
Alcohol Focus Scotland brought complaints against four brands: Quivers; Shot in a Tube; Shoeyz Shots and Shootaz, all of which contain 20ml of liquid and less than 0.3 units of alcohol.
Research commissioned by the Portman Group found that although most consumers drink test-tubes ‘down-in-one’, this tended to be because of the small volume of liquid in the test-tube rather than because of the packaging itself. . . . . .
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