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To support the free and open dissemination of research findings and information on alcoholism and alcohol-related problems. To encourage open access to peer-reviewed articles free for all to view.

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Monday, July 5, 2010

Shock poster aimed at pregnant women


Health officials in Treviso [ Veneto] have launched a shock poster campaign featuring an image of a foetus in a cocktail glass in an attempt to discourage pregnant women from drinking alcohol. The image, showing the foetus curled up in a glass of campari spritz, carries the slogan, “Mamma beve, bimbo beve” [“If the mother drinks, the baby drinks”] and was the inspiration of the Fabrica advertising agency, which numbers Benetton among its clients.

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