The Portman Group, the responsibility organisation for UK drinks producers, has launched a campaign to raise awareness of the strict standards imposed on the alcohol industry by its Code of Practice.
A series of full page ads in the media will highlight the rules and invite people to be on the look-out for any irresponsible alcohol products or marketing campaigns by drinks producers.
Complaints made under the Code are assessed by an independent panel. Over 70 drinks have been taken off the shelves in the last decade after the panel ruled they were packaged or promoted irresponsibly. > > > > Read More
