Mark Hunter, chief executive of Britain’s largest brewer Molson Corrs, has suggested an 'alcohol minister' should be considered to lead on a more cohesive alcohol strategy, including further action on price and taxation. Writing in the Morning Advertiser, Hunter criticised elements of current alcohol policy as dis-jointed, citing curbs on the promotion of lower strength products. Current advertising codes mean that brand owners cannot promote reduced strength drinks, which Hunter argues undermines policy to promote these through reduced taxation. > > > > Read More
