Aims

To support the free and open dissemination of research findings and information on alcoholism and alcohol-related problems. To encourage open access to peer-reviewed articles free for all to view.

For full versions of posted research articles readers are encouraged to email requests for "electronic reprints" (text file, PDF files, FAX copies) to the corresponding or lead author, who is highlighted in the posting.

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Monday, January 2, 2012

DH streamlines public health social marketing for 2012


The Department of Health (DH) will shortly launch public health communications for 2012, taking a 'linked behaviours' approach. It will tailor social marketing operations to follow the life course, instead of focusing on individual behaviour issues.

The strategy, Changing behaviour, Improving outcomes, was published in April 2011 and aims to increase effective communication of public health issues. It was followed by the Change4Life Three Year Social Marketing Strategy which stated the 'alcohol harm reduction campaign will be brought more fully under the Change4Life umbrella, embracing not only the calorific content of alcohol but also the wider health harms of alcohol for adults in mid-life.' > > > > Read More

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